New research from SunLife reveals Christmas preferences for the over 50s
- A homemade Christmas gift is the number one gift grandmothers would like to receive, but it’s down at number five for grandads
- Four in ten grandparents love to get their grandkids a surprise gift
- A third of grandparents want to be told what to buy their grandkids while one in seven prefer to give them the money
While we may think all grandparents appreciate homemade Christmas gifts from their grandkids, new research from over 50s experts SunLife has found grandads are less than impressed.
When it comes to Christmas gifts, the top choice for grandmas and nans is something their grandchildren has crafted, with almost a third (31%) saying this would be their ideal gift.
However, for grandfathers and grandads, a homemade gift is fifth on the list – they would prefer a book, electrical or tech item, something drinkable or even a voucher before receiving something their grandchild has made.
|Ideal Christmas gifts|
|1||Homemade by grandchildren||Book|
|5||Book||Homemade by grandchildren|
Overall, books and vouchers are a popular choice. While one in five would like to receive something to wear, more grandfathers would rather receive nothing than music, a DVD or a sentimental gift.
When it comes to buying Christmas presents for their grandchildren, the most popular way of doing things is to get a surprise gift (41%) however a third want to be sure they are getting their grandkids something they will like and prefer to be told what to buy by the parents.
Just under one in 12 go even further and ask the parents to buy the gift on their behalf while one in seven don’t bother with a gift and just give their grandkids the money.
The type of gift does vary slightly by age – younger grandparents (50-65) are much more likely to get their grandkids a surprise gift with 50% saying they do this compared to less than a third of those grandparents aged 65 or over. On the flipside, one in five over 65s would prefer to give their grandchildren the money compared to just one in ten of those aged 50-65.
Ian Atkinson, head of brand at SunLife said: “When I was a child, an older relative used to give us socks every year – several sizes too small – so as kids we were delighted when he started giving us a £5 note instead.
“It can be very difficult knowing what to buy a grandchild if you don’t see them often. Of course it’s just as difficult the other way around too – knowing what to buy the grandparents – so we hope this research helps.
“Basically, make something for grandma or buy her something she can wear… but buy granddad something he can read, plug in or drink!”