You are using an outdated browser. Please upgrade your browser to improve your experience.

A billion extra cards this Christmas

Posted on 30 November 2015

SunLife has now given away one million free pens

One million free pens – that’s enough ink for everyone in the UK to receive an extra 138 handwritten Christmas cards!

Since 1993, SunLife has been famous for its free pen. The popular insurer gives away a pen every five minutes and has now given away a staggering 1,000,000 of them.

That’s enough ink to draw a line from the earth to the moon and back – or for everyone in the UK to write 138 Christmas cards this festive season. End to end, the pens would be as high as 419 Shard’s (Britain’s highest building) stacked on top of each other.

Great for entertaining kittens

To celebrate giving away a million pens, Sunlife has been asking customers to send in video clips of how they use their pens, and created a two minute film showing some of the funniest and most unusual – including signing the wedding register, writing a parking ticket and becoming a kitten’s favourite toy.

SunLife has also commissioned a dozen limited-edition 22-carat gold versions of its famous pen which it’s giving away. Some will be surprises to customers who apply, while ‘Five Gold Pens’ will be given to those who write the best responses to SunLife’s ‘#SaveThePen or #BinThePen’ campaign on Twitter, Instagram and Facebook.

SunLife gold pen

Kicking up a pen and ink (stink)

When the free pen was introduced, the only way to apply for a SunLife product was to fill in a form and send it back. Originally, the pens had blue ink – until in 1997 someone at SunLife realised that was a bit unhelpful, since the application forms asked people to only use black ink…

Ian Atkinson, head of brand at SunLife said, “Your battery can go dead or you find yourself somewhere with no Wifi – but you can always rely on a pen. Unless it runs out of ink….. We’ve given away enough free pens to write the entire Harry Potter series more than 5,000 times over and as the clips our customers have sent us show, a free pen can still help people do magical things.”

Here's the information that you need to know about who we are and the other companies that we work with in order to provide our products and services.

Who are SunLife?

Phoenix Life Limited trades as SunLife and is the provider of the Guaranteed Over 50 Plan, SunLife Insurance and the life insurance policy payment option for Funeral Plans. Phoenix Life Limited’s registered office is at 1 Wythall Green Way, Wythall, Birmingham, B47 6WG (registered in England, no. 1016269). 

SunLife Limited distributes financial products and services and is a company limited by shares, registered office: 1 Wythall Green Way, Wythall, Birmingham, B47 6WG (registered in England, no. 05460862). SunLife Limited is authorised and regulated by the Financial Conduct Authority and is entered on the Financial Services Register (registration no. 769427).

You can contact us by post at SunLife, PO Box 1395, Peterborough, PE2 2TR or by phone on 0800 008 6060.

If you choose to add Funeral Benefit Option to your Guaranteed Over 50 Plan, Dignity Funerals Ltd arranges and provides the funeral services, registered office: 4 King Edwards Court, Sutton Coldfield, West Midlands, B73 6AP (registered in England and Wales, No. 00041598). Dignity Funerals Ltd is a member of the National Association of Funeral Directors.

Who provides the Funeral Plans?

Dignity Funerals Ltd arranges and provides the funeral services, registered office: 4 King Edwards Court, Sutton Coldfield, West Midlands, B73 6AP (registered in England and Wales, No. 00041598). Dignity Funerals Ltd is a member of the National Association of Funeral Directors.

The life insurance policy that pays for your funeral will be provided by Phoenix Life Limited, trading as SunLife.

Who provides My Smarter (ISA)?

My Smarter (ISA) is provided by Scottish Friendly Asset Managers Limited. Authorised and regulated by the Financial Conduct Authority. Details can be found on the Financial Services register, registration No. 188832. Member of The Investment Association. Registered Office: Scottish Friendly House, 16 Blythswood Square, Glasgow G2 4HJ.

Who provides the Will writing services?

Hugh James is authorised and regulated by the Solicitors Regulation Authority (SRA Number:303202).

The information contained on this website is based on Hugh James' understanding of the law of intestacy in England and Wales only as at April 2014. The law in Scotland and Northern Ireland is significantly different. This is for information purposes and is not intended to be legal advice.

Who provides SunLife Pet Insurance

SunLife Pet Insurance is arranged and administered by BDML Connect Limited. BDML Connect Limited is authorised and regulated by the Financial Conduct Authority (No. 309140). Registered in England and Wales Number 02785540. Registered Office: 45 Westerham Road, Bessels Green, Sevenoaks, Kent, TN13 2QB.

Who provides SunLife Home Insurance

SunLife Home Insurance is arranged and administered by BISL Limited and underwritten by a panel of insurers. BISL Limited are an intermediary authorised and regulated by the Financial Conduct Authority. Registered in England no. 03231094. Registered office Pegasus House, Bakewell Road, Orton Southgate, Peterborough PE2 6YS.

Who provides SunLife Car Insurance

SunLife Car Insurance is arranged and administered by BISL Limited and underwritten by a panel of insurers. BISL Limited are an intermediary authorised and regulated by the Financial Conduct Authority. Registered in England no. 03231094. Registered office Pegasus House, Bakewell Road, Orton Southgate, Peterborough PE2 6YS.